Help people find themselves in the data

Researchers went around rural Pennsylvania, showing people the charts above and asking what they thought about them. Evan Peck with one of the main findings from the study:

As we analyzed and coded our interviews, we were reminded of something that we often forget — data can be intimate and personal. If someone found a personal connection to any graph, it didn’t matter the color, the style or the technique. For the people we talked to, charts with personal connections superseded all other design dimensions.

Small data caveat: there were only 42 interviews.

But still, ever since I got into visualization for an audience, this was always my thought. Some say people are self-centered so readers want to know about themselves first. Maybe that’s partially true, but I also think we just like to start with what’s familiar.

So, if the data allows for it, make that familiarity and quick connection to the data easy to access.

Tags:

Finding a house to buy, using statistics

Atma Mani, a geospatial engineer for ESRI, imagined shopping for a house with data, maps, and analysis. Basically, a personalized recommendation system:

The type of recommendation engine built in this study is called ‘content based filtering’ as it uses just the intrinsic and spatial features engineered for prediction. For this type of recommendation to work, we need a really large training set. In reality nobody can generate such a large set manually. In practice however, another type of recommendation called ‘community based filtering’ is used. This type of recommendation engine uses the features engineered for the properties, combined with favorite / blacklist data to find similarity between a large number of buyers. It then pools the training set from similar buyers to create a really large training set and learns on that.

I love going all nerd on these sort of things. The most interesting part for me though is that it always seems to come down to a gut feeling. You have to see the house and get a feel for the area, which is much harder to get through data. So then, how do you couple the information you get from the data with more fuzzy emotions?

Tags: , ,

Son’s First Bar Graph Lesson

I gave my son his first bar graph lesson today. Let’s just appreciate this moment for a second.

Tags:

The Value of 3 Degrees of Separation on Twitter

  The more interconnected our Twitter networks get, the more the distance between us and total strangers shrinks [PDF]. That’s not always a good thing. Twitter is fabulous. There’s fun, camaraderie, fascinating people, and ideas you wouldn’t otherwise encounter. Victoria Costello … Continue reading »

The post The Value of 3 Degrees of Separation on Twitter appeared first on PLOS Blogs Network.