How big tech grew by acquiring small tech

Big tech — Amazon, Apple, Google, and Facebook — got big and then got bigger with acquisitions of smaller companies. The Washington Post took a comprehensive look at all of the acquisitions over the years:

They all followed a similar pattern. First, they became dominant in their original business, like e-commerce for Amazon and search for Google. Then they grew tentacles, making acquisitions in new sectors to add revenue streams and outflank competitors.

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Salesforce to acquire Tableau

From Tableau CEO Adam Selipsky:

In 2003, Tableau set out to pioneer self-service analytics with an intuitive analytics platform that would empower people of any skill level to work with data. Our customers grew with us to form the strongest analytics community in the world. And today, that mission to help people see and understand data grows stronger.

I’m excited to announce that Tableau has entered into an agreement to be acquired by Salesforce in an acquisition that combines the #1 CRM with the #1 analytics platform. By joining forces we will accelerate our ability to accomplish our mission. Together, Salesforce and Tableau share a deep commitment to empowering their respective communities and enabling people of every skill level to transform their businesses, their careers, and their lives through technology.

I’m an outsider looking in, so this surprised me, but maybe it was expected for those closer. Tableau sponsored this little site of mine for nearly a decade, so I think it might have appeared smaller to me than it actually is.

Anyways, it’ll be interesting to see where Tableau goes from here, especially for those who worked with the software outside a marketing context.

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