Source: Growing PLOS Synbio Blog Community Hello PLOS Synbio community! Our online forum is growing! Last month we welcomed the addition of a new editor, Sam Million-Weaver, and now I get to introduce myself as a regularCategory Archives: marketing
Growing PLOS Synbio Blog Community
Source: Growing PLOS Synbio Blog Community Hello PLOS Synbio community! Our online forum is growing! Last month we welcomed the addition of a new editor, Sam Million-Weaver, and now I get to introduce myself as a regularPosted by in climatechange, entorhinal cortex, featured, marketing, SDGs
Guest Post – Addressing misinformation about Zika in Brazil | Sci-Ed
AddThis Sharing Buttons above PLOS Blogs has a new face, and Sci-Ed comes back with a new team. To kick things off after a long hiatus, we have guest Dr. Silvana Russo talking about theWhere have all the flowers gone: complexity & worldwide bee declines by Nicole Miller-Struttmann
Photograph above courtesy of the author (N. Miller-Struttmann): B. frigidus pollinating C. scopulorum. Guest Post by Nicole Miller-Struttmann, Assistant Professor of Biology at SUNY – Old Westbury Over the past two decades, bee declinesPosted by in climate change, disease ecology, ecology, featured, grid cells, guest post, habitat loss, marketing, neonicotinoids, Parasites, PLoS
How many children are at risk of measles in the United States?
Despite the MMR vaccine controversy resulting from a series of now discredited studies linking the vaccine with autism, childhood vaccination rates remain high in the United States. In 2013, 92% of children aged 19 toPosted by in & Prevention, climatechange, communication, conservation, Epidemiology, featured, health care, Health systems, infectious disease, marketing, outbreak, public health, SDGs, vaccine, virus
Canada to ban junk food ads targeting kids?
As you may have heard, we have a new Prime Minister here in Canada. This week he gave marching orders to members of his cabinet, and as you might expect, he has some interesting goalsPosted by in featured, food ads, marketing, Miscellaneous, news, nutrition, obesity, science blogging, screen time, tv
Demographics
In his interview with Ian McKellen on the WTF Podcast, Marc Maron said one the smartest things I’ve heard about modern niche marketing:
I don’t have a demographic. I have a disposition.
You should listen to the rest of the interview too.
Filed under: Follies of the Human Condition Tagged: Ian McKellen, Linkonomicon, Marc Maron, marketing, Podcast, WTF, WTF Podcast
Posted by in Follies of the Human Condition, Ian McKellen, Linkonomicon, Marc Maron, marketing, Podcast, WTF, WTF Podcast
Does Big Grape Juice Control Nutrition Research? An Interview with Michele Simon
Corporations cozying up to researchers create massive conflicts of interest. It’s an old story when the villain is a pharmaceutical company. But food companies need to make money too, and what better way than funding and publicizing research on their products? … Continue reading
The post Does Big Grape Juice Control Nutrition Research? An Interview with Michele Simon appeared first on PLOS Blogs Network.
Posted by in ASA, marketing, statistics
Marketing is ready for STEM Women of Color
Barbie dolls are not real people. The pictures of actors and models in magazines are barely real people (thanks to Photoshop). The actress in this car commercial is not a real scientist.
It does, however, show anyone watching commercials during the NCAA Men’s Basketball Tournament a stylish woman of color driving a nice car and doing complex-looking mathematics* in her head.
It shows someone who is not white, not male, not bearded, not with crazy hair, not with disheveled clothes, not with sub-par social skills doing complex-looking mathematics* in her head.
As we increasingly recognize that recruiting and retaining a diverse STEM workforce requires presenting individuals in that field with whom they can identify, we have a car company showing us that. This actress may not be a real scientist, but my four-year-old daughter won’t know that her concepts of who can be a scientist will have been expanded positively by a commercial while Daddy watched Duke play basketball on TV.
*I do not have the gift for going “oh, that is X equation” on sight. So, I will leave it up to you, dear readers, to evaluate the actual complexity and accuracy of the mathematical imagery.
Filed under: Follies of the Human Condition Tagged: advertising, Feminism, marketing, racism, science, Sexism, STEM, women
Posted by in advertising, feminism, Follies of the Human Condition, marketing, racism, science, Sexism, STEM, women
Free Online Marketing Advice
It is the Internet. Everyone arrives bored and annoyed.
Filed under: Follies of the Human Condition Tagged: Internet, marketing
Posted by in Follies of the Human Condition, Internet, marketing