Chartr was acquired by Sherwood Media

I missed this announcement at the end of last year:

Sherwood Media, LLC has added U.K.-based Chartr Limited, a data-driven media company and newsletter publisher, to its portfolio through an acquisition by Robinhood Markets, Inc. Chartr’s visual storytelling turns complex data into easy-to-understand narratives, and will now give the tens of millions of readers of Sherwood Media the ability to better understand the finer details of important trends and the news of the day.

Offering clear and thoughtful insights into complex data is a natural extension of Sherwood’s mission to empower its readers to have the information they need to control their financial future. The acquisition of Chartr gives audiences new ways to understand and see news and market-moving trends. Readers can expect to find Chartr stories across Sherwood content, including Snacks, a daily markets and business newsletter that has one of the largest audiences in the country.

Sherwood Media is a subsidiary of Robinhood. They recently launched Sherwood News, and I saw a chart that looked familiar in format but with a different logo. It’ll be interesting to watch where this publication and relatively straightforward chart machine goes.

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How big tech grew by acquiring small tech

Big tech — Amazon, Apple, Google, and Facebook — got big and then got bigger with acquisitions of smaller companies. The Washington Post took a comprehensive look at all of the acquisitions over the years:

They all followed a similar pattern. First, they became dominant in their original business, like e-commerce for Amazon and search for Google. Then they grew tentacles, making acquisitions in new sectors to add revenue streams and outflank competitors.

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Salesforce to acquire Tableau

From Tableau CEO Adam Selipsky:

In 2003, Tableau set out to pioneer self-service analytics with an intuitive analytics platform that would empower people of any skill level to work with data. Our customers grew with us to form the strongest analytics community in the world. And today, that mission to help people see and understand data grows stronger.

I’m excited to announce that Tableau has entered into an agreement to be acquired by Salesforce in an acquisition that combines the #1 CRM with the #1 analytics platform. By joining forces we will accelerate our ability to accomplish our mission. Together, Salesforce and Tableau share a deep commitment to empowering their respective communities and enabling people of every skill level to transform their businesses, their careers, and their lives through technology.

I’m an outsider looking in, so this surprised me, but maybe it was expected for those closer. Tableau sponsored this little site of mine for nearly a decade, so I think it might have appeared smaller to me than it actually is.

Anyways, it’ll be interesting to see where Tableau goes from here, especially for those who worked with the software outside a marketing context.

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