Giorgia Lupi, whose work exemplifies the use of data and visualization outside of analytic insights (think Dear Data), is now a partner at design consultancy Pentagram. For FastCompany, Mark Wilson with the news:

At Pentagram, where she’ll have access to the biggest brands in the world, Lupi believes she can find a greater reach for data design in general. “It’s a good opportunity to expand graphics beyond the niche field of data visualization, and figure out how data visualization can be part of our daily experiences–in the things we consume, wear, and see,” Lupi says. “I want to explore things I don’t think have been done before.”

Whoa.

Tags: Giorgia Lupi, Pentagram