Scented candle reviews on Amazon and Covid-19

Prompted by a tweet about scented candles without smell and Covid-19, Kate Petrova plotted Amazon reviews for scented and unscented candles over time. Notice the downward trend for scented candles after the first confirmed case for Covid-19.

Interesting if true. I’m imagining a bunch of people opening their new scented candles, taking a big whiff, and not smelling anything.

But I wonder if there are outside forces (a.k.a. confounding factors) at work here. For example, Petrova only looked at reviews for the “top 3” scented candles. What do we see with other candles? Maybe a higher demand for scented candles from more people staying at home put a strain on the manufacturer. Maybe there was a shortage of some scented ingredient, which led to less potent candles. Maybe new scented candles customers have unrealistic expectations of what candles smell like.

I don’t know.

Maybe the decreasing average review really is related to Covid-19 symptoms.

Petrova put up the code and data, in case you want to dig into it.

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Geographic smell maps

Smell map

Kate McLean, a PhD candidate in Information Experience Design at the Royal College of Art, is interested in the senses. More specifically, the non-visual ones. Mainly our sense of smell. As she tags herself as an olfactory experience designer, McLean goes on smellwalks, documents aromas, and then maps the "smellscapes."

The map above is for Amsterdam, which you expect to smell like pot all day everyday and everywhere. But it didn't.

Instead spring 2013 in Amsterdam revealed an abundance of the warm, sugary, powdery sweetness of waffles. Oriental spices emanated from Asian and Surinamese restaurants and supermarkets, pickled herring from the herring stands and markets — a link to one of the city’s key historical industries. Old books were detected in basement doorways and laundry aromas drifted up into the streets from Amsterdam's many house hotels.

More smell maps: New York, Rhode Island, Paris, and Milan.

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Four Great Space Scents

You don’t need your nose to know what something smells like. Perfumers and astronomers can detect and recreate scents based on the chemical signatures of the molecules in the air, even if that...

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So THAT’s why you get the munchies…

Chowing down. Image courtesy of Joel Telling under a creative commons license. http://creativecommons.org/licenses/by/4.0/

Chowing down. Image courtesy of Joel Telling under a creative commons license. http://creativecommons.org/licenses/by/4.0/

While not the actual title or tag-line on a recent Nature Neuroscience paper, it is certainly a punchline that first comes to mind upon reading the title “The endocannabinoid system controls food intake via olfactory processes”. The endocannabinoid system responds to the active components in marijuana among other signaling molecules in the body including endocannabinoids made by the body. However, even if you’re not partaking of marijuana, this system is active in regulating how your body responds when it begins to get hungry.

When you starve a mouse for 24 hours, it will normally respond by eating much more than usual when you give back its food dish. If you starve a mouse that has had its cannabinoid receptor gene deleted, it will not eat more than usual when food is returned to the cage. It turns out that cannabinoid receptors are necessary for this behavior and if you activate the receptors by giving mice THC  even mice that shouldn’t be hungry at all, are very interested in food. These receptors are on groups of brain cells that connect with the main olfactory bulb (the large group of cells that are involved in the processing of different smells).

This connection leads to a “turning up” of scent sensitivity when the cannabinoid receptors are activated. It’s not entirely clear whether this tuning up makes food smells more attractive than usual, or increases the motivation to identify the source of a particular smell. And while many people focus on this in terms of a recreational curiosity, understanding this system and the regulation of hunger and eating can be relevant in understanding other food-related conditions like anorexia or obesity.


Filed under: Curiosities of Nature, Follies of the Human Condition, This Mortal Coil Tagged: endocannabinoids, hunger, smell

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