Analysis of skin tones in beauty ads on Instagram

For Quartz, Amanda Shendruk and Marc Bain analyzed skin tones that appeared in beauty and fashion ads on Instagram. The graphics use Blackout Tuesday on June 2, 2020, when many brands vowed to improve diversity to better reflect the world, as a point of comparison. Using median skin color as the main metric, some companies shifted more than others.

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Fashion runway color palette

From Google Arts & Culture:

We came together with The Business of Fashion to view their collection of 140,000 photos of runway looks from almost 4,000 fashion shows around the world. If you could attend one fashion show per day, it would take you more than 10 years to see them all. This experiment makes this library easy and fun to explore in one single visualization. By extracting the main colors of each look, we used machine learning to organize the images by color palette, resulting in an interactive experiment of four years of fashion by almost 1,000 designers.

The interactive lets you see all of the color palettes and click through to see photos that match the palette.

You can also upload an image to fetch fashions that match the color usage in the image. So in case you want to match your wardrobe to say, your dog’s fur, that’s totally doable now. Nice.

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Fashion trends seen through Google searches

Trend for Tulle skirts

Fashion trends, such as skinny jeans and Palazzo pants, can spike and fall quickly year over year, and it can be tough to keep up. Maybe trends in Google searches for specific fashions can help. Hiroko Tabuchi and Josh Katz for the New York Times mapped a handful of fashion searches over time so you can see some of the regional changes.

The above is the view for Tulle skirts (kind of like a ballerina skirt). The trend starts out spotty in various regions across the country and then seems to hit a tipping point around September 2014.

This is based on Google's recent trends report, but unfortunately the data is in-house, so we don't get to play.

Disclaimer: I know nothing about fashion, unless you count the hoodie, t-shirt, and jeans mix-and-match game, in which case I'm an expert. However, I am told this does not count.

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